Delivering premium raw pet food with full visibility and happier customers at every doorstep.
Happy Paws is a premium raw pet food company dedicated to providing high-quality, nutritious meals for dogs and cats. Their product range includes organic chicken, kangaroo, beef, and a variety of pet treats -- all made from natural ingredients and delivered fresh to pet owners across Australia.
As a direct-to-consumer brand, Happy Paws relies on fast, reliable delivery to ensure their perishable products arrive in perfect condition. With a loyal customer base of health-conscious pet owners, every delivery is an opportunity to reinforce trust and build long-term relationships.
Happy Paws was growing quickly, but their delivery operations were struggling to keep pace. Pet owners ordering raw, perishable food needed to know exactly when their delivery would arrive -- leaving packages unattended in the heat was not an option.
Without real-time tracking or proactive notifications, the Happy Paws team was fielding a high volume of customer calls and messages asking the same question: "Where is my order?" Each inquiry took time away from other parts of the business, and the lack of delivery visibility was beginning to affect customer satisfaction scores.
Happy Paws needed a delivery platform that could provide customers with live tracking links and automated ETA updates. The solution had to be simple enough for their drivers to use on the road, and polished enough to reflect the premium quality of their brand. Reducing inbound delivery inquiries was a top priority, along with improving on-time delivery rates for temperature-sensitive products.
Happy Paws implemented Locate2u to bring full delivery visibility to their operations. With live tracking links sent automatically to customers, pet owners can now see exactly where their order is and when it will arrive -- no phone calls needed.
Automated ETA notifications are sent via SMS and email as the driver approaches, giving customers enough time to prepare for their delivery. This is especially important for raw pet food, where timely handoff ensures product freshness and quality.
Each morning, the Happy Paws dispatch team loads the day's orders into Locate2u and optimizes routes across their delivery zones. Drivers follow optimized sequences on the Locate2u driver app, and customers receive a tracking link the moment their order is dispatched.
As drivers complete each stop, the system automatically updates the next customer in line with a revised ETA. The result is a smooth, transparent delivery experience from warehouse to doorstep.
Since implementing Locate2u, Happy Paws has seen measurable improvements across their delivery operations.
"Our customers care deeply about their pets, and they want to know exactly when their food is arriving. Locate2u gives them that peace of mind with real-time tracking, and it has made a huge difference to how we run our deliveries."