How a mobile bakery in Canberra increased customer deliveries by 30% on the very first day with Locate2u live tracking and route optimization.
Husk Bakery is a mobile bakery based in Canberra, Australia, bringing fresh baked goods directly to customers across the city. As a mobile operation, Husk Bakery relies on being at the right place at the right time, making route efficiency and customer communication critical to their success.
Owner Aaron Clark needed a way to let customers know exactly where the bakery van was at any given moment, while also streamlining the time-consuming process of manually planning daily delivery routes.
Running a mobile bakery means customers need to know where you are at all times. Before Locate2u, Husk Bakery had no reliable way to share its real-time location with customers. Aaron was spending significant time each day manually planning routes, trying to figure out the most efficient path between stops.
Without live location sharing, customers often missed the van entirely, leading to lost sales and frustration on both sides. The manual route planning process was eating into time that could be better spent baking and serving customers.
Aaron adopted Locate2u and began sharing a live tracking link on Facebook, allowing customers to see exactly where the bakery van was and its planned route in real time. This simple change meant customers could time their visits perfectly, knowing precisely when the van would arrive in their area.
The route optimization feature automated the planning process, replacing the tedious manual work with intelligent, optimized routes generated in seconds. Aaron could now focus on what he does best while Locate2u handled the logistics.
"I trialled Locate2u and it was perfect. Automatically increased customers by about 30% on the first day."