How one of Australia's leading online pharmacies cut route planning time by 83% and unlocked same-day prescription delivery with Locate2u.
SuperPharmacy has been operating as an online pharmacy in Australia since 2000, making them one of the earliest adopters of digital pharmacy services in the country. They serve customers nationwide, delivering prescription medications, over-the-counter products, and health essentials directly to doorsteps.
As demand for faster delivery grew, SuperPharmacy needed to move beyond their manual planning processes and find a solution that could keep pace with the expectations of modern healthcare delivery.
SuperPharmacy's delivery team was spending up to one hour every day manually planning routes for prescription deliveries. This was not only time-consuming but also inflexible. If a new urgent prescription came in during the day or a delivery needed to be rescheduled, the entire route had to be regenerated from scratch.
With customers increasingly expecting same-day delivery for their prescriptions, the manual approach was becoming a bottleneck that limited growth and responsiveness.
SuperPharmacy implemented Locate2u's route optimization software to automate their daily planning process. What once took an hour of manual work now takes just 10 minutes, with optimized routes generated automatically based on delivery locations, time windows, and driver availability.
Critically, the platform allows real-time adjustments throughout the day. New prescriptions can be slotted into existing routes on the fly, without disrupting other deliveries. This flexibility enabled SuperPharmacy to offer same-day prescription delivery as a core service.
"Before Locate2u, we had to generate new routes if we wanted to change anything. Now we can adjust the day's deliveries on the fly."